The Laundry

Set up by BioRegional, The Laundry is a London based recycling scheme aimed at small businesses, who were not being well served by the paper-recycling market.

Together with BioRegional, we identified that it was crucial to avoid the 'worthy' and 'green' feeling of so many eco-enterprises, and decided on a humourous, young, and business-driven identity for them which would appeal to their target audience.

Outputs included promotional sack-flyers, kerbside sacks, stickers and livery for recycling trucks, as well as consultancy on naming and brand strategy.