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All Resource efficiency themed posts

Monday 19 February 2007 | Posted by Luke Nicholson

Ariel asks customers to do their washing at 30 degrees

In the first of a new kind of proposition in the mass market – one that we expect to see a lot more of over the coming months – Ariel launch a very cool campaign to get people to turn down their washing machines. This could begin to show that behavioural energy/ carbon marketing works, which is essential for most non-energy businesses to join in with the carbon debate. With TV, web and print applications, P&G are building green credibility and home-sense for Ariel by inviting people to change their behaviour, and strongly leading everyone to infer a key product benefit (washes better at lower temperatures, saving you money), while never actually stating it!

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Monday 08 February 2010 | Posted by Luke Nicholson

More Associates to pilot CarbonCulture on the Defra estate

The Department for Environment Food and Rural Affairs today decided to pilot More Associates’ behaviour-change and realtime information platform, CarbonCulture, for use across the Defra estate. Defra have been doing sector-leading work on the physical fabric of their estate for the last 18 months, since the beginning of their facilities management contract with Interserve.

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Tuesday 23 February 2010 | Posted by Luke Nicholson

DECC select CarbonCulture behaviour-change programme

Today an extremely thorough procurement process came to a successful close when the Department of Energy and Climate Change selected More Associates to deliver an innovative programme that brings together realtime information with design-for-behaviour change. The project will create tools to deliver behavioural efficiency in DECC’s London headquarters, and that will have ready application across the Government estate.

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Friday 06 August 2010 | Posted by Luke Nicholson

CarbonCulture launches at seven Whitehall Departments

CarbonCulture is a new initiative started by More Associates for organisations that want to get really good at saving energy and carbon. Structured as a social enterprise, CarbonCulture exists to help all its members find the best 'moves' they can make to save energy and carbon.

CarbonCulture will spread that knowledge amongst the membership so we can all get better at saving as quickly and as cheaply as possible. We've been working for some time with pioneers DECC and Defra to design strategies to achieve initial savings.

After months of work, the first organisations to sign up launched with CarbonCulture's debut tool last week - an easy-to-use reporting tool to allow members to show the public their present energy and carbon practices. These are some of the most progressive Government departments – from HM Treasury to the Cabinet Office.

Shortly, new tools will be offered to members that will help to identify and drive new savings. CarbonCulture will be providing some amazing tools to help to do this in the coming weeks and months. If your organisation would like to get involved, send an email to membership@carbonculture.net.

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Monday 10 October 2011 | Posted by Luke Nicholson

Carbon 2.0 event at City Hall

CarbonCulture is hosting a high-profile conferenceat London’s City Hall on 19th October that will spark debate about the role of digital media in driving low cost solutions to climate change.

The event, entitled “Carbon 2.0: Can London lead the low-carbon revolution?”, will be chaired by journalist and author Lucy Siegle with an expert panel including a special guest from the GLA; Mat Hunter, Chief Design Officer at the Design Council; Molly Webb, Head of Smart Technologies at the Climate Group; Jennifer Clark, Director of Environment at Skanska PLC; and our very own Luke Nicholson, founder and director of CarbonCulture.

Places are limited so please contact Eben Marks on rsvp@carbonculture.net or call him on 020 7550 5620 if you would like to attend. The full invitation is available here.

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